Jessica
Bortle
Public Relations A.B.

Jessica
Bortle
UGA Alumna 2019
Public Relations A.B.
Dance Minor

About Me
Being born and raised in Athens, Ga has made me appreciate everything about this city. However, it is time to fly away from the bird's nest. I found my passion at a young age, beginning at the age of four at my dance studio, DanceFX. My eighteen years there have not only influenced my love for dance and teaching, but also a serious interest in public relations. Because of this interest, I furthered my responsibilities into event planning, fundraising, social media, and reputation building of the Dancefx's brand. My role was not only to teach and direct three dance companies, but to promote the brand to the community. I have enjoyed combining my two passions and am looking forward to experiencing the public relations' industry and what it all has to offer. I look forward to branching out, growing in my skills and widening my area of expertise in the profession of public relations.
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Graphic Design

Designed a template for an article to reflect the rustic, hip, and trendy aspect of craft beer

Advertised an event at Grady College which brings music industry professionals from Nashville to Athens

Advertised an event at Grady College which brings music industry professionals from Nashville to Athens

Advertised an event at Grady College which brings music industry professionals from Nashville to Athens

Information of how dance has been apart of my life since a young age. I used icons and short script to describe this to an audience.
My Writing
Profecient In:
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Adobe Photoshop
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Adobe Illustrator
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Adobe Indesign
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Microsoft Software
My Skills:
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Teamwork
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Creativity
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Public Speaking
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Event Planning
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Organization
Relevant Courses:
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PR Management
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PR Health
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PR Campaigns
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PR Research
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Social Media Analytics
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Graphic Communications
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Reporting and Writing
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Principles of Marketing
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PR Communication
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Communication Law
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Digital Communication
Resume
Jessica Bortle
330 Saint Ives Way Athens, GA, 30606 · 706-206-9930
jbortle85@gmail.com · www.linkedin.com/in/jessica-bortle-03983b173 · https://jbortle859.wixsite.com/mysite
Objective
To obtain an entry level position in the industry of Public Relations in order to broaden my skills and utilize my knowledge of relationships, social media, and teamwork skills.
Education
Class of 2019, Public Relations, University of Georgia
Dean’s List: Fall 2015, Spring 2016, Spring 2018
Hope Scholarship: 2015-2019
Relevant Courses: PR Health, Graphic Communications, Reporting and Writing, Marketing, PR Research, Administration, Communications, Law of Mass Communication, Digital and Social Communications, Campaigns, Social Media Analytics
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Minor: Dance, UGA Dance Department
18 hours of upper elective classes: lecture and movement, was a guest instructor for beginner dance classes, assisted in production of shows and ticket sales/promotion
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Experience
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2010 – May 2019… Dance instructor, DanceFx
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Teach classes to dancers beginning at the age of two, choreograph and set dances
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Teach technique and necessary skills
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Communicate with parents and staff
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Prepare student for the next level of class2015 – May 2019… founder of Delta Phi Epsilon sorority, UGA Panhellenic
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Served as Recruitment and Public Relations team member
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Served as captain of philanthropy dance team
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Fundraised for ANAD, Cystic Fibrosis Foundation and creating scholarships for members
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Created bi-laws and brand of sorority on campus
2015 – May 2019… Sales Associate, Bath and Body Works
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Set goals and objectives for shift
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Train new staff
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Communicate with sister stores
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Make customers’ experience enjoyable
2015 – May 2019… Dance company director, DanceFx
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Event planning and utilization of promotion skills for recitals and community performances
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Fundraising
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Teach advanced students routines and challenging skills
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Leader of three companies: Sweet Dreams, Sweet Dreams Apprentice, Youth Minis
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Coordinating events, schedules, and building relationships in the studio and community
2018 – May 2019… Public relations coordinator, Perry’s Liquor and Convenience
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Control social media on Instagram and Facebook
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Transformed target audience
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Advertising aspects through: flier creations, photography
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Creative ideas to promote awareness to new target audience and building brand’s image to college students
Skills
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Director/Instructor
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Press kit materials
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Research
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Coordinate Projects
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Internal communications
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Fundraising
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Teamwork
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Creativity
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Organization
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Event Planning
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Public Speaking
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Social Media
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Google Analytics Certificate
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Communication and managing skills
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Software skills in Adobe and Microsoft
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Managing accommodations
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Maintaining and improving relationships
Growth strategies
Campus and Community Involvement
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ADPR Connection UGA Grady event staff
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Stage Manager for UGA Dance Department Young Choreographer’s Showcase
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Dancing with the Athens Stars Contestant benefiting Project Safe, preventing domestic abuse
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Philanthropic team captain for Prevent Child Abuse of America, 1st and 2nd place donators
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Fundraiser/awareness organization member for Anorexia Nervosa and other associated disorders
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Community outreach through dance by Dancefx companies under my direction
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Director of Sweet Dreams, Sweet Dreams Apprentice, and Mini Company
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Guest teacher at UGA Dance Department
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Dance training for over 18 years
References
Name: Kaitlin Butcher
Relationship: Director of Youth Dance program at Dancefx
Email: kaitlin@dancefx.org
Phone: 706-355-3078
Name: Allison Hayn
Relationship: Director of Adult Dance program at Dancefx
Email: allison@dancefx.org
Phone: 706-355-3078
Name: Kelly Einolf
Relationship: Manager at Bath and Body Works
Email: klly_einolf@hotmail.com
Phone: 706-542-2039
Name: Ravi Patel
Relationship: Manager of Perry’s Liquor and Convenience
Email: N/A
Phone: 706-248-0542
Education
2019/May
University of Georgia
Public Relations
Dance minor
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May 2015
Clarke Central High School
Monsignor Donovan Catholic School
Athens, GA